1984 and Beyond – Remembering Apple Ads

Thirty years ago today Apple released the Macintosh. With the big announcement made by way of an iconic Super Bowl ad, Apple began a streak of some fun commercials via Chiat/Day and some other agencies. Enjoy some of these fun ads from Apple over the years

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The infamous 1984 Macintosh Commercial

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Twenty years later they revamped it, adding an iPod to the waistline of the hammer thrower.

Introducing Macintosh 20th Anniversary (2004)

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A snippet from the Making of the 1984 spot

Behind the Scenes Discussion with Director Ridley Scott (1984)

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The continuing battle between Apple and PC

Apple Macintosh Commercial Multimedia You Can Use (1994)

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“Think Different” – a solid campaign

Apple Think Different Commercial (1997)

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The ever popular iPod “Silhouette” Campaign

Apple iPod iTunes Commercial U2 Vertigo (2004)

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The first spot of many in the “Mac vs PC” campaign

Mac vs PC Commercial -Better (2006)